Titre : |
Impact of online advertising on young adults (millennials and generation Z) in western Europe : Online advertising in Western Europe and it’s relation to Young adults as consumers. |
Type de document : |
Mémoire |
Auteurs : |
Shravan SUBASH, Auteur |
Année de publication : |
2019 |
Importance : |
59 p. |
Note générale : |
Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. |
Langues : |
Anglais (eng) |
Mots-clés : |
Management PUBLICITE DIRECTE ; RESEAU SOCIAL ; COMPORTEMENT DU CONSOMMATEUR
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Résumé : |
Whenever a user opens Facebook, Instagram or any social media site, nothing slaps them (virtually) on the face like an online advertisement for a shoe they searched for weeks ago. Online advertising seems to be paving the path for many companies and brands to establish a deep foothold on the consumer’s mind. Young Adults such as Millennials and Generation Z are the segment population that feel the maximum impact of this promotional tool and from the data gathered, the impact is very significant and is forecasted to become even more powerful in the near future. |
Note de contenu : |
Bibliogr. p.55-59 |
Programme : |
MSc Global Management |
Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=507840 |