Corporate philanthropy and territory : Is corporate philanthropy part of the promotion and valorisation of the territories and their inhabitants / Julien BOURY / 2020

Titre : Corporate philanthropy and territory : Is corporate philanthropy part of the promotion and valorisation of the territories and their inhabitants Type de document : Mémoire Auteurs : Julien BOURY, Auteur Année de publication : 2020 Importance : 28 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management CULTURE ; FRANCE ; HISTOIRE ; RESPONSABILITE SOCIALE DE L'ENTREPRISE ; MECENAT Résumé : The aim of this seminar paper is to show what the main drivers of corporate philanthropy in France are and to find out whether philanthropy is part of the promotion and valorisation of the territory and its inhabitants. A literature review will help to understand the history and outlines of corporate philanthropy as well as the tools and the place of philanthropy in the strategy of companies today. A qualitative study will then answer the research question by examining the themes of territory, image and taxation around corporate philanthropy. This seminar paper will end with the results of the study and a general discussion. Programme : PGE-Reims Spécialisation : Human Resources and Consulting Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=529101