Digital Technology in social entrepreneurship / Sarah HOFFNER / 2020

Titre : Digital Technology in social entrepreneurship : Local producers and digital tools: How does local producers adapt themselves to digital age Type de document : Mémoire Auteurs : Sarah HOFFNER, Auteur Année de publication : 2020 Importance : 25 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management CLUSTER ; ELECTRONIQUE SECTEUR ; MATERIEL ELECTRONIQUE SECTEUR ; PRODUCTION AGRICOLE Résumé : In this Seminar Paper you will find out how local producers have adapted to the digital age. They are modernizing in order to attract a clientele that cares about their well-being because feeling good comes first through their plate! Two hypotheses emerged during the Literature Review and help to build two questionnaires. Through analysis, the first hypothesis “Buyer’s don’t care about the evolution of their local producers “is not receivable whereas the second “local producers are using digital tools to increase their visibility and gain popularity “is. Consumers attach little attention to the presence of local producers on social networks, but they are convinced that using digital tools is helpful to increase producer’s visibility. The producer questionnaire results show that those who don’t make link between work and digital technologies know that it is an efficient means to increase their visibility. Paradoxal isn’t it? Producers are not fully conscious that they already use digital in their professional life. Local producers adapt themselves to digital age through their focus on customer needs and by using networks. Even if time is the main obstacle, they are aware that digital technologies are useful tools to make their business grown. Programme : PGE-Reims Spécialisation : Entrepreneurship Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=529106