Titre : |
Can the new technologies help to dynamise the image of horse racing and attract new consumers |
Type de document : |
Mémoire |
Auteurs : |
Anaïs IZAAC, Auteur |
Année de publication : |
2020 |
Importance : |
34 p. |
Note générale : |
Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. |
Langues : |
Anglais (eng) |
Mots-clés : |
Management CONSOMMATEUR ; SPORT ; TECHNOLOGIE
|
Résumé : |
I will utilize prevailing scholarly literature to develop these lines of thought. In view of my research questions, I consider it relevant to draw up a quantitative questionnaire in order to collect as many metrics as possible on the image of horse racing and horse betting on the part of an essentially French population. Finally, I have identified four people who can provide a unique perspective on the methods used to measure the image of horse racing and betting in France.
Finally, I will conclude this report with recommendations that will have emerged in the course of my research. |
Programme : |
PGE-Reims |
Spécialisation : |
Digital Marketing |
Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=529107 |