Détail de l'auteur
Auteur Ludovic HUTEAU |
Documents disponibles écrits par cet auteur (1)
Ajouter le résultat dans votre panier Faire une suggestion Affiner la recherche
The microtransactions in video games / Ludovic HUTEAU / 2020
Titre : The microtransactions in video games : What motivates or curbs gamers to spend money on microtransactions Type de document : Mémoire Auteurs : Ludovic HUTEAU, Auteur Année de publication : 2020 Importance : 22 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
FINANCE COMPORTEMENTALE ; THEORIE DES JEUX ; JEUX DE HASARD ET D'ARGENT SECTEUR ; THEORIE DES COUTS DE TRANSACTIONRésumé : The aim of this paper is to understand gamers’ behavior regarding microtransactions in video games. Microtransactions refer to in-game purchases that allow to buy digital goods (content extensions, bonuses, cosmetics, etc.). This kind of transaction is an important source of revenue for game publishers and is very successful with players. In a first part, a literature review allowed us to make three hypotheses about the reasons why gamers buy in-game content: first, they are willing to spend more on microtransactions when the game is inexpensive or free; then, they spend money on microtransactions because their motivations are worth the cost; and finally, gamers spend money on microtransactions in order to promote themselves to others. Thanks to a questionnaire administered to a hundred people, we have been able to confirm or deny the hypotheses and to reach our search objectives. We know what is the profile of microtransactions consumers, their main motivations and the factors that can influence their purchase decision. As a result, we give some action levers and recommendations to video games publishers and developers in order to better target their consumers. Programme : PGE-Reims Spécialisation : Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=529112
LIBRARY - Campus Rouen
NEOMA Business School
pmb
-
59 Rue Taittinger, 51100 Reims
-
00 33 (0)3 26 77 46 15
Library Campus Reims
-
1 Rue du Maréchal Juin, BP 215
76825 Mont Saint Aignan cedex -
00 33 (0)2 32 82 58 26