The impact of Augmented Reality in print media / Charles-Emmanuel ANOUMA / 2020

Titre : The impact of Augmented Reality in print media Type de document : Mémoire Auteurs : Charles-Emmanuel ANOUMA, Auteur Année de publication : 2020 Importance : 25 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management MEDIA ; METHODE DE FORMATION ; TECHNOLOGIE Résumé : Guillaume Pineau-Valencienne is convinced of the strong potential of AR in various sectors, particularly the press/publishing sector. For him, AR can save these suffering sectors if the players concerned agree to innovate and offer their readers a real interest in living an AR experience. However, he identifies the limitations of AR as the network connection and the user journey, which requires a certain commitment from the user. These limitations are soon to be overcome as ARGO is working to simplify the user journey and the advancement of new connectivity technology has been constant over the past decades. It is therefore logical to imagine that these limits will soon be a thing of the past. There is no doubt for Mr. Pineau-Valencienne and ARGO, AR is the remedy for publishers, they simply have to accept to move forward. Programme : PGE-Reims Spécialisation : Digital Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=529118