Internationalization of SMEs: What is the competitive advantage and the weak points (i.e. the margins of progression) of HSBC in its offer to support French SMEs in their internationalization process? / Lenny BRAHMI / 2020

Titre : Internationalization of SMEs: What is the competitive advantage and the weak points (i.e. the margins of progression) of HSBC in its offer to support French SMEs in their internationalization process? Type de document : Mémoire Auteurs : Lenny BRAHMI, Auteur Année de publication : 2020 Importance : 17 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management BANQUE D'AFFAIRES ; ENTREPRISE MULTINATIONALE ; PME ; INTERNATIONAL Résumé : This research work first, made me aware of the amount of work that needed to be done in order to produce scientifically valid work. Indeed, all research on the subject must be carried out in a methodical, structural and chronological manner. The analysis of the subject and the direction we wish to give to our research work (research gap) was for me one of the most difficult choices to make throughout my seminar paper. It is this essential choice that will determine whether our work is part of a new knowledge perspective, in other words, whether we manage to make a contribution to the edifice. It is the result of a methodical and precise analysis of the various articles and theories on which we base our research. All this, in order to be able to work on a subject that has received little or no attention in past and present economic literature. It is by this foundation that we can then build and orient our data research step by step. With the aim of shaping our reasoning in order to respond to the problems we have defined. Programme : PGE-Reims Spécialisation : Entrepreneurship Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=529119