Analysis of the relationship between crowdfunding results and the usage of social media by social entrepreneur / Yushi ARAI / 2020

Titre : Analysis of the relationship between crowdfunding results and the usage of social media by social entrepreneur Type de document : Mémoire Auteurs : Yushi ARAI, Auteur Année de publication : 2020 Importance : 33 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management CHEF D'ENTREPRISE ; ENTREPRENEURIAT SOCIAL ; INTRANET ; RESEAU SOCIAL ; TECHNOLOGIE FINANCIERE Résumé : These days the existence of social entrepreneurs is more emphasized with the increasing need for fulfilling the gap where the market failed to satisfy. However, social entrepreneurs have difficulties attracting financial investments from traditional capital providers such as commercial lenders or private equity investors compared to commercial entrepreneurs because social entrepreneurs manage financial resources differently by the nature of their matter. Thus for social entrepreneurs, there is more importance of gaining investments from alternative capital providers such as crowdfunding, where publicity through social media is crucial for having successful funding. The purpose of this paper is to figure out how social entrepreneurs should publicize their crowdfunding projects through social media to have successful funding through crowdfunding. This paper conducted two multiple regression analyses to answer the following research questions. - Which social media platform should social entrepreneurs use to have success in crowdfunding projects? - How should social entrepreneurs use social media to have higher performance in crowdfunding projects? Programme : PGE-Reims Spécialisation : Entrepreneurship Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=529134