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Titre : |
The use of Tinder of French student campuses : From Subscription for Sexual Intercourses to Commitment into Love Relationships |
Type de document : |
Mémoire |
Auteurs : |
Elise BARTHELME-SEIGNON, Auteur |
Année de publication : |
2020 |
Importance : |
24 p. |
Note générale : |
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Langues : |
Anglais (eng) |
Mots-clés : |
Management ETUDIANT ; FRANCE ; RESEAU SOCIAL
|
Résumé : |
The use of mobile dating applications, especially among young people, is an increasingly widespread phenomenon and is therefore becoming a prevalent and trendy dating tool. This paper aims to better understand the use of Tinder by French students engaged in higher education. The study deep dives into their motives, perception of relationships, personal involvement and expectations in using this mobile dating application. For this purpose, after a review of the existing relevant literature on the subject, a qualitative study has been realized during several weeks, based on the one hand on the interview of sixteen French students, aged between 22 and 25 years old, to collect primary data, and on the other hand on complementary netnographic researches. All the gross data collected has then been meticulously analyzed in order to try to explain and illustrate recurrent themes and phenomena. The outcomes of this study explicit the main motivations for French students for downloading and using Tinder application. About the actual use of the app, the study brings out gender disparities but also common patterns and strategies. Furthermore, it highlights the correlation between the disposition of having sexual intercourses and the actual encounter of love, via Tinder. Finally, several Tinder success factors and managerial implications are discussed. |
Programme : |
PGE-Reims |
Spécialisation : |
Marketing - Parcours Brand Development |
Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=529135 |
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