Location and purchase conditions: investigate the consumer’s proneness to buy counterfeit luxury products / Yanelle BENYOUNES / 2020

Titre : Location and purchase conditions: investigate the consumer’s proneness to buy counterfeit luxury products Type de document : Mémoire Auteurs : Yanelle BENYOUNES, Auteur Année de publication : 2020 Importance : 39 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management IMPLANTATION DE MAGASIN ; INDUSTRIE DU LUXE SECTEUR ; CONSOMMATEUR ; COMPORTEMENT DU CONSOMMATEUR Résumé : This paper based on relevant literature studies the impact of location as well as the purchase conditions on the consumer’s proneness to buy luxury counterfeit products abroad. This qualitative study relies on in-depth interviews to make up consumers’ profile exploring their traveling and shopping habits. The locations examined, especially China and Turkey are not only known as hotspots of high-quality of luxury counterfeiting products, but also as booming touristic destinations. The aim of the study is to explore the environmental pressure that can change the consumer’s purchase behavior and push him to buy the counterfeit product despite his values. The findings show how the traveler’s mood, emotions, location and psychographic determinants can influence the consumer to actually buy the product. As other relevant result of this paper, it has been demonstrated how consumers of counterfeit luxury products abroad could not imitate this behavior in their home country for three (3) main reasons: Availability, quality and system of values. Programme : PGE-Reims Spécialisation : Digital Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=529137