The labelling practices of vegetarian and vegan products, in the french food processing and distribution sectors / Adèle FOUSSIER / 2020

Titre : The labelling practices of vegetarian and vegan products, in the french food processing and distribution sectors Type de document : Mémoire Auteurs : Adèle FOUSSIER, Auteur Année de publication : 2020 Importance : 22 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management CANAL DE DISTRIBUTION ; DISTRIBUTION ; ETIQUETAGE ; LABEL DE QUALITE Résumé : In the past few years, flexitarian, vegetarian and vegan lifestyles have become more popular among people’s lives worldwide. As recent and trendy movements, veg lifestyles are more and more calling for accurate, simple, and authentic labelling practices. Unfortunately, veg(etari)an labels today are not standardized and therefore difficult for consumers to understand and adopt, especially with the existence of two different types of certifications: private producer labels and third-party labels from independent organization. A few studies have already been conducted regarding food labels in general, but also regarding veg diets and legal claims, as well as regarding the differences in terms of implications of both producer and third-party labels. But no findings have been brought yet concerning the role and understanding of these certifications in a consumer-focused perspective. Therefore, the purpose of the following research is to identify the role of veggie labels on consumers’ purchase decision-making process. The goal is also to determine customers’ preferences regarding producer and third-party labels and their understanding of both. The results of the study highlight that consumers do pay attention to veg(etari)an certifications because they are useful. However, the findings also underline that labels are not clear enough on what they fully implicate, especially concerning the production process of veg products. As a consequence, this study definitely proves that consumers today are calling for authentic and complete legal regulations, from governments or European organizations, to ensure the truthfulness of veggie products, from the source of the ingredients to the process of production. However, the research also implicates that labels as we know them for now may not be the most accurate formats for veg food goods. Programme : PGE-Reims Spécialisation : Marketing - Parcours Brand Development Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=529157