“Front-of-pack nutritional labeling perception on mexican consumers" / Amanda GUZMAN MARTINEZ / 2020

Titre : “Front-of-pack nutritional labeling perception on mexican consumers" Type de document : Mémoire Auteurs : Amanda GUZMAN MARTINEZ, Auteur Année de publication : 2020 Importance : 37 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management COMPORTEMENT DU CONSOMMATEUR ; EMBALLAGE ; ETIQUETAGE Résumé : The purpose of this work is to let to know the reader about some topics leading in Mexico like the Front-of-Pack Labelling, obesity and the food consumption preference in the country. The Fontal Labelling helps consumers to have a quick overview on how healthy or not their food is and can influence on consumer’s purchase choice. At the moment, the agri-food industries in Mexico use the frontal labeling “Guideline Daily Amount” (GDA), which, according to several studies, is not comprehensible for the Mexican population. For this reason, in this research, a link was made between obesity and the fact that Mexican population does not take care of their diet because they do not have the right front label. So, in order to find out if the link is true, a survey was conducted with the purpose of know if the participants, all of them Mexicans, would prefer other front labelling and if they would take care of their diet by having clear labels. Surprisingly, more than the half of the participants expressed positively to these questions. Programme : PGE-Reims Spécialisation : Marketing - Parcours Brand Development Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=529161