Educating consumers about the composition of their cosmetic products thanks to inci beauty smartphone scan application / Justine MOYA / 2020

Titre : Educating consumers about the composition of their cosmetic products thanks to inci beauty smartphone scan application Type de document : Mémoire Auteurs : Justine MOYA, Auteur Année de publication : 2020 Importance : 35 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management COSMETIQUE ET PARFUMERIE SECTEUR ; TELEPHONIE ; APPLICATION MOBILE ; CONSOMMATEUR Résumé : Since a few years now there has been a growing interest for consumers in having a greener and healthier consumption. This phenomenon which began with food products has progressively extended to cosmetics and personal care products. However, because of misleading health claims and difficulty to understand products’ composition, it is not easy for consumers to make well-informed purchase decisions. This highlights the need to educate consumers about the components included in their products. In order to help them, ever more health smartphone applications have been launched and more particularly scan applications. INCI Beauty is one of them and is dedicated to cosmetics and personal care products. Therefore, this paper will focus on the following research question: Can a smartphone application, such as INCI Beauty, educate consumers about the composition of their cosmetic products and help them making informed purchase decisions? To answer this question a quantitative study has been conducted via an electronic survey. The following results have been found: the scan application INCI Beauty could be a relevant solution to educate consumers about composition of their cosmetic products as its expertise influences consumers’ brand image perception and purchase intention. However, surprisingly, consumers don’t really consider to adopt it. This paradox could be the object of further researches. Programme : PGE-Reims Spécialisation : Marketing - Parcours Brand Development Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=529791