Augmented reality experiences in tourism / Gabriel SPRAUEL / 2020

Titre : Augmented reality experiences in tourism Type de document : Mémoire Auteurs : Gabriel SPRAUEL, Auteur Année de publication : 2020 Importance : 29 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management TOURISME ; TECHNOLOGIE ; VOYAGE ; INNOVATION Résumé : Augmented reality technology has been on the rise for years now. We’ve noticed its development in many fields of our economy: in the industry, with commercial and manufacturing purposes, in science to help for instance surgeons better execute their surgeries, or even for learning purposes in the educational field. The tourism sector has also been impacted by this new technology and has welcomed a wide range of new experiences using augmented reality. They have an impact on the way people are now discovering new places and on the way they are learning in cultural areas. This paper studied how augmented reality experiences are impacting the way people are today travelling, what they are seeking when using such new technology and the impact it can have on their global tourism experience. The qualitative study conducted underlined the fact that, if this technology is really enjoyed by its users, yet it remains still pretty new and improvements are already required. It shows also that brands and main actors in the tourism industry must have a great overview of the traveler’s marketing experience and expectations when traveling, taking in consideration for instance the need of connectivity and personalization the traveler has, by not only focusing on this very new pleasant tool that is augmented reality. Programme : PGE-Rouen Spécialisation : Digital Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=529806