Titre : |
How does Yuka mobile application influence consumer behaviours? |
Type de document : |
Mémoire |
Auteurs : |
Julie DECLUNDER, Auteur |
Année de publication : |
2020 |
Importance : |
35 p. |
Note générale : |
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Langues : |
Anglais (eng) |
Mots-clés : |
Management CONSOMMATEUR ; CONSOMMATION ; ACHAT
|
Résumé : |
Purpose: The aim of this paper is to determine the impacts of the Yuka mobile application on the consumers ‘behaviours: Does it affect the purchase intention, the brand preference, the brand trust and the brand loyalty?
Research question: How does Yuka mobile application influence consumer behaviours?
Hypotheses:
- Yuka has a positive influence on purchase intention of healthier food product
- Yuka has a positive influence on brand preference of healthier food products
- Utilization of Yuka increases consumer’s trust in healthier food products
- Yuka has a positive influence on brand loyalty of healthier food products
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Programme : |
PGE-Rouen |
Spécialisation : |
Digital Marketing |
Permalink : |
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