What is the impact of design on buyer decision-making process for board games in France ? / Anouk GIRARD-DAGNAS / 2020

Titre : What is the impact of design on buyer decision-making process for board games in France ? Type de document : Mémoire Auteurs : Anouk GIRARD-DAGNAS, Auteur Année de publication : 2020 Importance : 28 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management CULTURE ; CONSOMMATEUR ; DECISION Résumé : Monopoly, Risk or Uno, these are the names most people have in mind when board games are mentionned. Games they discovered as child, liked more or less, and considere now as quite outdated. Nevertheless, “modern board games” are way more than that, and game offer nowadays is a lot broader than the classic games of our childhood. Simultaneously cultural object, intellectual activity and simple product, board games is a quite particular product. Programme : PGE-Rouen Spécialisation : Cultural and Creative Industries Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=529831