Social marketing and children obesity prevalence: the responsibility of marketers / Alexandre HELIBERT / 2020

Titre : Social marketing and children obesity prevalence: the responsibility of marketers Type de document : Mémoire Auteurs : Alexandre HELIBERT, Auteur Année de publication : 2020 Importance : 29 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management SANTE ; MARKETING SOCIAL ; RESPONSABILITE SOCIALE DE L'ENTREPRISE Résumé : In 2016, the World Health Organization estimated that over 170 million children under the age of 18 were overweight or obese. This is not just an occidental trend, for example China, who is currently going through fast economic growth leading to the apparition of a fresh market for food companies and social medias, is seeing an impressive rise in childhood obesity (Zou, 2016). Obesity was deemed as a “most neglected public health problem” by the World Health Organization (World Health Organization, 2013), which may be true if we take into account the proposed rule by the Agriculture Department of the Trump administration that is unravelling the previous steps towards better standards of nutrition in American schools (Fadulu, 2020). Programme : PGE-Rouen Spécialisation : Digital Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=529836