The excessive choice effect in digital music: Do the various Spotify tools prevent from an excessive choice effect? / AUDOIN, SOPHIE / 2020

Titre : The excessive choice effect in digital music: Do the various Spotify tools prevent from an excessive choice effect? Type de document : Mémoire Auteurs : AUDOIN, SOPHIE, Auteur Année de publication : 2020 Importance : 28 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management COMPORTEMENT DU CONSOMMATEUR ; MUSIQUE ; SATISFACTION ; SITE INTERNET Résumé : An observational study was conducted on Spotify to assess the excessive choice effect on streaming platforms and the role of the tools to prevent it. All the tools offered were used to analyze the user’s experience, so we started the study to analyze which needs they all answered to. We also introduced three typical users’ profiles based on the different usages they had of the platform. Furthermore, we analyzed the satisfaction rate of each of these profile with an aim to investigating how the functions offered by Spotify might allow them to avoid an excessive choice effect. The results suggest that Spotify’s functions aren’t very efficient on users with a minimal usage. But they seem efficient on regular listeners. In their case the threat of an excessive choice effect is rather among the tools themselves. Finally, these tools are very convenient for constant users and guide them perfectly to avoid any over-choice effect. Programme : PGE-Rouen Spécialisation : Marketing - Parcours Brand Development Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=529850