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Auteur Vincent HULLO |
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The impact of social medias on football club activity in a globalised system / Vincent HULLO / 2020
Titre : The impact of social medias on football club activity in a globalised system Type de document : Mémoire Auteurs : Vincent HULLO, Auteur Année de publication : 2020 Importance : 29 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
MONDIALISATION ; RESEAU SOCIAL ; SPORTRésumé : The use of social medias has become a necessity as well as an opportunity for all professional football clubs in France and around the world. Many articles and books on these different subjects show that football and its supporters have developed their way of doing things and interacting over the last decades to the point where social networks have become the means to unite everyone.
However, through these social medias, the question arises as to the digital strategy of the clubs, which have had the will to become true national and multinational brands and must take responsibility for their aspects.
The qualitative study carried out shows the importance of these social networks for professional clubs in 3 steps: financial gains around merchandising and ticketing, the gain of proximity and loyalty of supporters, and finally the will to expand and seek new supporters outside the borders.Programme : PGE-Rouen Spécialisation : Marketing - Parcours Brand Development Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=531023
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