How does netflix influence users' consumption: A qualitative understanding of binge-watching habits on a streaming platform / Sarah HYMBERT / 2020

Titre : How does netflix influence users' consumption: A qualitative understanding of binge-watching habits on a streaming platform Type de document : Mémoire Auteurs : Sarah HYMBERT, Auteur Année de publication : 2020 Importance : 34 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management ANALYSE QUALITATIVE ; COMPORTEMENT DU CONSOMMATEUR ; CONSOMMATEUR Entreprise NETFLIX Résumé : Technologies change our habits and consumption in many domains. For example, Netflix and binge-watching topics have been under researchers’ investigation due to the excessiveness of the phenomenon. Some called it: ‘the Netflix effect’ (McDonald & Smith-Rowsey,2016). However, the link between the platform and consumer tendencies has never been dig in. This research will discover: How does Netflix influence users’ consumption? Through this research paper, an in-depth analysis is conducted over data collected from face- to-face interviews and an observation on each interviewee’s Netflix home page. The results show that for many Netflix is seemed as a guarantee of quality for series. Their originals are the reference in nowadays mainstreamed series. In contrast, Netflix neglects the older generation and the films section. The 50-65 years old group is not the targeted audience. The content and communication are not destined to them. So, they are slowly adapting to this new media. It can be helped by improving the quality of their films. Programme : PGE-Rouen Spécialisation : Digital Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=531024