Unisex and gender-fluid fashion: what are the alternative for a good inclusion of the non-binary community in fashion? / Elaine LAURENT / 2020

Titre : Unisex and gender-fluid fashion: what are the alternative for a good inclusion of the non-binary community in fashion? Type de document : Mémoire Auteurs : Elaine LAURENT, Auteur Année de publication : 2020 Importance : 28 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management CULTURE ; EXPERIENCE DE VIE ; MODE Résumé : The way anybody decide to dress is a part of the definition of their identity. Fashion has been for ages now one indicator of our belonging to certain category of population. Gender is one of this category. In fact attire have always been different in shape or in color for women and men throughout history, though boundaries have change and still continue to move a lot, recently with the increasing number of government and legal entities that recognize a « third sex », how fashion could integrate people who do not feel neither as a man nor a woman. Through a series of individual interviews, we could discuss the limits of the so-called unisex collection that become more popular in big fashion show and mainstream brands to defend this new definition of gender. Then, it is also important to emphasize on the difference between gender-neutrality and gender- fluidity that seems to be the main point to propose a safer fashion experience to non-binary. Even in the eyes of marketers gender-fluidity appears as a more economically viable alternative as unisex can be. Yet the public speaking power of fashion brand in this gender question is important and not only a trend or a way to be « avant-gard ». Programme : PGE-Rouen Spécialisation : Marketing - Parcours Brand Development Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=531049