The marketing strategies promoting Community-Based Tourism / Maude OLIVIER / 2020

Titre : The marketing strategies promoting Community-Based Tourism : Promoting community-based tourism as a sustainable alternative to mass tourism Type de document : Mémoire Auteurs : Maude OLIVIER, Auteur Année de publication : 2020 Importance : 57 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management TOURISME ; DEVELOPPEMENT DURABLE ; IMPACT PUBLICITAIRE ; VOYAGE TOURISTIQUE Résumé : The objective of this seminar paper is to study a form of alternative and sustainable tourism called community-based tourism and to see how can community-based tourism be promoted and marketed as a sustainable alternative to mass tourism. The literature review helped understand that there are very positive sides of community-based tourism, both for community development and for environmental conservation, but also issues that have to be tackled. Various sources showed the potential of community-based tourism and how it could be very attractive for new types of travelers who are more concerned about the impact on their travels on the local communities and their environments. The research method used was the mixed method, with questionnaires for a quantitative study from the travelers’ point of view, and interviews for a qualitative study from the communities’ point of view. The research showed that both the travelers and the communities seem to have very positive opinions on community-based tourism. The best way for the communities to promote their project seems to be working in collaboration with travel agencies, or when possible with NGOs, governments, or networks of communities in order to exchange skills and knowledge and to make community-based tourism more known and understood by potential visitors worldwide. Programme : PGE-Rouen Spécialisation : Digital Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=531060