HOW MUSIC PLATFORMS TRANSFORM MUSIC INTO VALUABLE DATA / Nina PASTOR / 2020

Titre : HOW MUSIC PLATFORMS TRANSFORM MUSIC INTO VALUABLE DATA Type de document : Mémoire Auteurs : Nina PASTOR, Auteur Année de publication : 2020 Importance : 26 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Français (fre) Mots-clés : Management INFORMATION ; MUSIQUE ; STOCKAGE ; ALGORITHME Résumé : « What makes truly the difference with the music streaming services like Spotify and Deezer is the data feedback loop they generate in real time. Music services are able to collect and store data in multiple ways. All listening time is data-generating time. In a highly competitive, and cut-throat market, whoever wins the recommendation battle could win the streaming music wars » (IFPI, 2015) .Which means that gathering data about users has become key in the strategy of the music platforms. « With listeners drowning in choice, what used to be a question of persuasion becomes a question of prediction”, writes Eric Harvey (2014). Therefore music platforms invested massively in algorithms and data analytics to understand their users faster and deeper. Platforms have developed new ways to understand users overall taste in music, but also the context they are in and what are the emotions they go through and this gives music a brand new value. Authors and poets had the intuitions that music had a real power on our emotions and behaviors. « Music is an outburst of the soul » would say Anderson « Music can heal the wounds which medicine cannot touch » wrote Debasish Mridha. « Where words fail, music speaks » described Irena Huanf . Now it is data-proven thanks to music services such as Spotify and Deezer. Music becomes a tool to quantify our emotions, behaviors and routines .This gives a total new specificity to Music data in a modern world where « data is the new oil ».This opens a bench of new trends to explore.Therefore new problematics arose. First, what is the actual value of such data ? How are they used by music platforms themselves for recommendations but also who are and who would be the potential partners and sectors this could implied ? Is the value purely economic or can it also be societal ? Could emotion-regulation data become a medical tool? Thus, as this seminar paper is studying the European music services such as Spotify and Deezer, the question of the legal and ethical frame comes. What should then be the ethical and legal frame to define and what are the limits to the actual GDPR law? what if GAFAs are too powerful to bid by the law? Is therefore room for fairness for such a sensitive topic ? Programme : PGE-Rouen Spécialisation : Cultural and Creative Industries Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=531062