Human-object relationship through second-hand / Chloé BROSSIER / 2020

Titre : Human-object relationship through second-hand Type de document : Mémoire Auteurs : Chloé BROSSIER, Auteur Année de publication : 2020 Importance : 23 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management RECYCLAGE ; RELATIONS HUMAINES ; RECUPERATION SECTEUR Résumé : This paper contributes to analyze the link between digital platforms and secondhand industry. More precisely, the impact on shopping experience and the relationship between human and objects through this new way of consumption. We have decided to focus on the resale application between private individuals, Vinted, which is currently leader on the French Market. That is why, our research question is the following one: How Vinted plays a major role in the development of relationship between human and object through second-hand? To follow our research, we conducted a qualitative interview. Indeed, 10 interviewees were asked on their customer experience on Vinted. Several themes were discussed as their experience with the secondhand in general (thrift shops, donation…), their experience with Vinted, their shopping experience and the representation they have about items they bought. Results both of literature review and qualitative interviews, lead us to the conclusion that Vinted plays a major role in the relationship between human and object. We cannot deny that there is real link between older way of consumption (purchase in stores, thrift stores…) and digital platforms as Vinted. Nevertheless, this way of consumption seems to be unique and impacts significantly the link that humans create with objects. Programme : PGE-Rouen Spécialisation : Digital Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=531074