The impact of brand value on firm valuation / Elina DUPUIS / 2020

Titre : The impact of brand value on firm valuation Type de document : Mémoire Auteurs : Elina DUPUIS, Auteur Année de publication : 2020 Importance : 25 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management EVALUATION D'UNE ENTREPRISE ; MARQUE ; COTATION DES TITRES ; FINANCE D'ENTREPRISE Résumé : In today’s world, the brand’s influence is stronger than ever, and brand managers are aware of the brand’s growth and expansion. Overall, it is essential to increase sales and develop the company. The purpose of this seminar paper is to examine the impact of brand value over firm valuation and more specifically the relationship between brand value and market capitalization in the aim to know if brand valuation is a relevant information for investors. The demonstration is quantitative and data is analyzed through a regression model within a sample of 515 observations, the results are analyzed according to their statistical and economic significance. The findings indicate that brand value has a strong positive relationship with the market capitalization. On this basis, investors have a vested interest in understanding brand value and using it in their investment choices, but it is also something that companies have to take into account in their strategic and investment decisions in order to develop their brand equity. Programme : PGE-Rouen Spécialisation : Finance d’Entreprise - Corporate Finance Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=531086