The reluctance to pay to watch a content (film or tv show) / Nathan LE GALL / 2020

Titre : The reluctance to pay to watch a content (film or tv show) Type de document : Mémoire Auteurs : Nathan LE GALL, Auteur Année de publication : 2020 Importance : 24 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management TELEVISION ; ARTS GRAPHIQUES ; CINEMA Résumé : There is no greater distraction than Entertainment, and this has been the case since Antiquity with the ancient Greek drama that was among the most popular Arts to entertain the sprit, understand here forget about the human condition. Today, although we no longer consider Entertainment only to escape from our human condition, cinema plays a major role among other arts like music or drama, and people love seeing movies so much so that the movie industry generated itself $103 billion and employed 466,555 people around the world in 20191. And yet, over the past few years, attracting audiences to the cinema has turned out to be a challenge as the competition is increasing. With more than 700 movies released worldwide in 20191, it is hard to see why the total admission is plummeting as the offer is getting bigger each year. However, explaining this plummeting number has turned out to be a challenge for the industry players. Indeed, the reluctance to go to the movies does not rely on one parameter but on several causes all the way linked to the willingness to pay for it. Programme : PGE-Rouen Spécialisation : Digital Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=531691