Blockchain games trade-offs effecting Vietnamese customer incentives to play this game in Vietnamese market / Quy Tung VU / 2020

Titre : Blockchain games trade-offs effecting Vietnamese customer incentives to play this game in Vietnamese market Type de document : Mémoire Auteurs : Quy Tung VU, Auteur Année de publication : 2020 Importance : 37 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management VIETNAMIEN ; INTELLIGENCE ARTIFICIELLE ; RESEAU Résumé : The objectives of this dissertation are: (1) Which trade-offs Vietnamese customers have to make in Blockchain games; (2) Which trade-offs show the significant effects for Vietnamese customers incentives playing Blockchain games; (3) Recommendations for any game developers, researchers and related enterprises want to penetrate Vietnamese Blockchain games market. With the new trends of Blockchain games in the world, Vietnam is also one of the countries shows no hesitate to follow. In 2018, Axie Infinity – a Vietnamese Blockchain game received an incredible fund of 1.5 million USD after outstanding performances. The researcher has implemented a quantitative research with 117 valid respondents. These respondents have an experiences playing Blockchain games or they play online games but have a basic understanding about Blockchain games. Finding show that: - The exchanges that Vietnamese customer have to make: Accepting high cost (transaction and in-game mission costs) for having valuable digital assets; Accepting lack of enjoyment for having valuable digital assets; Accepting complex UX for having strict security; Accepting complex UX for having game fairness. - The study shows that Accepting lack of enjoyment for having valuable digital assets and Accepting complex UX for having strict security have a positive relation to Vietnamese customer incentives playing Blockchain games - Game developers and related organizations should pay attention on high cost problem and the balance of UX The writer suggest that Vietnam should have a solution for less wasting data usage, especially RAM with unnecessary stored information. Programme : PGE-Rouen Spécialisation : Digital Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=531695