THE IMPACT OF COMMERCIALIZATION ON THE PERCEPTION OF STREET ART / Elise RIEFFEL / 2020

Titre : THE IMPACT OF COMMERCIALIZATION ON THE PERCEPTION OF STREET ART Type de document : Mémoire Auteurs : Elise RIEFFEL, Auteur Année de publication : 2020 Importance : 22 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management ART ; CONFLIT SOCIAL ; URBANISME ; COLLABORATION INTER ENTREPRISES Résumé : Street art, which started as an underground, transgressive art form, has been gaining more and more atenton in the past fears. Afer fears of being considered as illegitmate and unworthf of entering the art world, its aesthetc and artstc value is now widelf recognized, turning it into a mainstream art movement. Street art is garnering interest all across the world and impactng not onlf the art world, but also other felds such as advertsing, tourism or real estate. Although it atempts to retains its subversiveness and independence while also woreing hand in hand with local governments and corporatons, just how successfullf it accomplishes that goal is subject to debate. While some collaboratons are met with acclaim, others are accused of denaturing the movement entrelf. Mf research aimed to gain insight into the public’s percepton of street art, as a counter-cultural movement or merelf a commercial art form, as well as determine how collaboratons between artst and brands afect their images, with a focus on importance the ft between the two. Through a survef, I was able to infer that the public tends to perceive street art as compatble with the commercial world, and to confrm that a poor ft between artst and brand, in the context of a collaboraton, lead to the deterioraton of both of their images to the public. 4 Programme : PGE-Rouen Spécialisation : Cultural and Creative Industries Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=531707