Le QG des Avenjoueurs : Creating New Value Using the Lag-User Method / Maxence RIMBAULT / 2020

Titre : Le QG des Avenjoueurs : Creating New Value Using the Lag-User Method Type de document : Mémoire Auteurs : Maxence RIMBAULT, Auteur Année de publication : 2020 Importance : 15 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management BAR SECTEUR ; JEU ; SERVICE ; INNOVATION Résumé : QG des Avenjoueurs is a bar that offers board game rental for a fee in the form of consumption of food or drink. This bar is made up of a loyal customers and new arrivals who come less often. The present work seeks to highlight the improvement or development of new services based on the example of late adopters from QG des Avenjoueurs. This exercise takes the point of view of Maxence Rimbault, a student from Neoma than follows the steps of the Lag-User method to extract from the late adopters new development ideas. The results are given through the report of the three focus groups done with nine late adopters. Late adopters report that the space within the bar is insufficient and would require the rearrangement of the space or a new location. Late adopters find hard to be willing to discover new games and experience new sensations. Thus a process to encourage customers to try new boardgames would be useful. The results support and divide the plans of the director. Programme : PGE-Rouen Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=531708