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Is the Cirque du Soleil® business model a solution to find a balance between Profitability and Innovation in the performing art, and more especially in the Circus? / Jade SAGE / 2020
Titre : Is the Cirque du Soleil® business model a solution to find a balance between Profitability and Innovation in the performing art, and more especially in the Circus? Type de document : Mémoire Auteurs : Jade SAGE, Auteur Année de publication : 2020 Importance : 29 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
SPECTACLE ; INNOVATION ; ART ; DISTRIBUTION ; PERFORMANCERésumé : The performing art is one of the most evolutive sector of the current economic context, but also one of the most unsteady regarding its growth period, mutations, and creativity process.
Theaters, operas, dancing, music shows, circus, etc… The Performing art is like a whole economy inside another, which means that its balance depends on of a lot of criteria, subcategories, but also internals and externals factors.
Indeed, the question of success is quite nuanced in this sector, and not measurable as it can be in other fields like finance, marketing, audit, etc… The human being and the concept of creation are at the heart of the process, these criteria are hard to estimate, and it is difficult to make it profitable. It is the reason why we are currently dealing with a crisis inside this whole industry, and here remains the main challenge of the sector. The durability.
Some field appears more evolutive than other, like the circus for instance, experiencing a millennium of mutations but which is still present today. It is interesting to study resilience belonging to this sector, showing how the creation sector must still fight more than other fields to prove its profitability and justify its present on the market.
Belonging to a creative industry does not means to be profitable but means to find the perfect balance between profitability and innovation, and this is what we will deal with, focusing on fields and compagnies that succeeded in this balance.
The question is now to see if solutions that appear in some models can be transportable or not, and from a sustainable point of view.Programme : PGE-Rouen Spécialisation : Cultural and Creative Industries Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=531709
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