The house of worth : A brand re-innovation initiative / Mehuli MAZUMDAR / 2020

Titre : The house of worth : A brand re-innovation initiative Type de document : Mémoire Auteurs : Mehuli MAZUMDAR, Auteur ; Morgane GODFROY, Auteur Année de publication : 2020 Importance : 78 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management INNOVATION ; MARQUE ; CHANGEMENT ; CHANGEMENT ORGANISATIONNEL Résumé : Our aim, although very optimistic, is to bring back the First haute couture brand back into the world - amalgamating the ideas and innovations of its founding father with the ideas and conventions of today’s technologically driven world. In the course of this report, we will take the reader through the ups, the downs and the eventual fall of the brand, the various reasons behind its downfall and what we can learn from the mistakes. We then delve into what other contemporary Haute Couture Brands did to stay afloat and become a multi million affair. Our learning from our literature review will help us understand and formulate a much sturdy business plan for a newer, better House of Worth, which will be ready to face this novel world with much better and sustainable results. Programme : MSc International Master in Luxury Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=532913