Luxury Brands in travel retail : Airports & the omnichannel strategy / Silvia Victoria RIVAS MÉNDEZ / 2020

Titre : Luxury Brands in travel retail : Airports & the omnichannel strategy Type de document : Mémoire Auteurs : Silvia Victoria RIVAS MÉNDEZ, Auteur Année de publication : 2020 Importance : 75 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management INDUSTRIE DU LUXE SECTEUR ; AEROPORT ; TRANSPORT AERIEN ; CANAL DE DISTRIBUTION Résumé : The main objective of this paper is the study of the relationship between luxury brands, the travel retail sector and its omnichannel integration. It will focus on pointing the current Luxury Brands airport retailing, showcasing examples of best practices and identifying the challenges and opportunities that Travel Retail offers to Luxury Brands, based on the analysis of the current distribution of brand boutiques across 3 regions: Europe, Asia-Pacific and Africa. Ferragamo, Burberry, Gucci and Hermès Brands were analyzed in terms of travel retail and the consistency of their omnichannel strategy. Programme : MSc International Master in Luxury Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=532915