How can a luxury hotel create a sustainable customer experience that will attract a new generation of costumers without a big budget / Denise ZOTTI / 2020

Titre : How can a luxury hotel create a sustainable customer experience that will attract a new generation of costumers without a big budget Type de document : Mémoire Auteurs : Denise ZOTTI, Auteur Année de publication : 2020 Importance : 46 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management HOTELLERIE SECTEUR ; INDUSTRIE DU LUXE SECTEUR ; PROTECTION DE L'ENVIRONNEMENT ; ENTREPRISE DE SERVICES Résumé : Purpose – The objective of this paper is to enhance knowledge about eco-friendly luxury hospitality and to propose a way luxury hotels can provide perfect service standards while being sustainable and saving resources at the same time, considering the hard time luxury hotels are going through during Covid19. Methodology – This paper is built on a review of prior theoretical contributions that relies on qualitative methodology. Interviews on different managers who are currently working in luxury hotels have been analysed in order to help to answer the general question. Findings – A list of eco-friendly practices that require small or none investments are provided after analyzing data. The interviews evaluate those findings and confirmed them as appropriate to be used in a luxury environment. Proactive and trustworthy implementation of those activities enables luxury hotels to achieve increasing benefits no matter their size, classification and target audience. The originality of the research – the study can help to understand how environmentally conscious hotel management establishes a suitable setting for luxury hotels. These can serve as a valuable source of information in academic circles and be especially useful to managers in luxury hotels that want to be more green, yet not dissatisfied their costumer, after Covid19. Programme : MSc International Master in Luxury Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=532916