Innovation Management [e-book] / Ahmed PERVAIZ K. ; Charlie SHEPHERD  . -  1st ed. . - Harlow : PEARSON EDUCATION LIMITED, 2010 . - 570 p.
ISBN : 978-0-273-74605-8
Langues : Anglais (eng)

Mots-clés :	Management INNOVATION ; STRATEGIE ; PRODUIT NOUVEAU ; CHAINE LOGISTIQUE
Résumé :	In a world of increasingly sophisticated customer needs, innovation is becoming central to corporate growth and prosperity, and is being recognised as a source of vitality and competitive advantage. What do we mean by 'innovation', and what must companies do to leverage it in order to support their short-term objectives and long-term strategies? This book attempts to answer these questions by progressively building up a common understanding of innovation and creativity, positioned strategically against business needs, and exploited through innovation frameworks and best-in-class practices. Throughout the book, a series of examples and case studies are introduced to aid understanding and provide insights across many industries and business scenarios.
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