Business Plan. La Manche / Amin ATTARI / 2020

Titre : Business Plan. La Manche Type de document : Mémoire Auteurs : Amin ATTARI, Auteur ; Maroussia DE BROUCHOVEN DE BERGEYCK, Auteur Année de publication : 2020 Importance : 58 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management MODE ; START-UP ; CREATION D'ENTREPRISE ; HABILLEMENT SECTEUR ; ENTREPRENEURIAT Résumé : Fashion is a way of connecting us back to where we come from, where we live. It’s also something that we can each potentially affect. So while fashion affects us all, we can all get involved in it and make changes to it on a personal level. Fashion is an essential element of humans in person. This is why the owners of La Manche are so passionate about this industry, and how the idea of the two sisters becoming entrepreneurs and creating La Manche came up. La Manche is a start-up brand which will sell fashionable clothing to women passionate about fashion and the latest trends. The Business Plan has helped the two sisters build all building blocks around La Manche. From finding its suppliers, to think about its manifesto, its marketing, its packaging, its logo, its products, the business plan has been a real pillar in the thoughts of building the brand. Thanks to this, La Manche has been well thought of and it won’t be launched without having considered all the aspects on how successful the brand will be. Programme : MSc International Master in Luxury Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=533655