Titre : |
How CRM Strategy are followed in Airlines Industry during COVID-19 situations? |
Type de document : |
Mémoire |
Auteurs : |
Naveen Kumar SARAVANAN, Auteur |
Année de publication : |
2020 |
Importance : |
46p. |
Langues : |
Anglais (eng) |
Mots-clés : |
Management INDUSTRIE ; MALADIE PROFESSIONNELLE ; STRATEGIE
|
Résumé : |
The airline business has enlisted 4-6% development and confronted perhaps the greatest blast in its set of experiences as overall expansions in GDP and a more prominent interest for movement coming about because of globalization. In this thesis is to explain that during the pandemic the airline industry was shut down and no revenue for past 4 months so based on this how do they manage or sustain customer relationship for their future travels and also what strategy they have been used before and during this pandemic. Based on this I have done my analyses through qualitative way by interviewing an employees who has worked as a CRM consultant in airline industry in Europe. Then apart from that survey I have gone through many research articles and made my methodology based on all survey question. This thesis work also include the CRM software which the airline industry have been used because all the customer data has to be kept confidentially then only the relationship between the customer would last long. And part from this while traveling the customer safety has become more prior than anything else so in future world this pandemic will be an example as if it happens again then the airline can come up with more stronger ideas. |
Programme : |
MSc Supply Chain Management |
Spécialisation : |
Supply chain Management and purchasing |
Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=534347 |