AI in Marketing, Sales and Service / Peter GENTSCH / SPRINGER INTERNATIONAL PUBLISHING AG (2018)  

Titre : AI in Marketing, Sales and Service : How Marketers Without a Data Science Degree Can Use AI, Big Data and Bots Type de document : e-book Auteurs : Peter GENTSCH Editeur : SPRINGER INTERNATIONAL PUBLISHING AG Année de publication : 2018 Importance : 280 p. ISBN/ISSN/EAN : 978-3-319-89957-2 Langues : Anglais (eng) Mots-clés : Management MARKETING INDUSTRIEL ; INTELLIGENCE ARTIFICIELLE ; WEBMARKETING ; AUTOMATISATION ; TECHNIQUE DE VENTE Résumé : This book provides a guide to assessing the value and potential of AI and Algorithmics. It systematically draws together the technologies and methods of AI with clear business scenarios on an entrepreneurial level. With interviews and case studies from businesses and executives who are already leading the way, this book shows you: how customer and market potential can be automatically identified and profiled; how media planning can be intelligently automated and optimized with AI and Big Data; how (chat)bots and digital assistants can make communication between companies and consumers more efficient and smarter; how you can optimize Customer Journeys based on Algorithmics and AI; and how to conduct market research in a different way. Nombre d'accès : Illimité En ligne : https://neoma-bs.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=534940