Brand Transformation / Keith GLANFIELD / ROUTLEDGE. TAYLOR & FRANCIS GROUP (2018)

Titre : Brand Transformation : Transforming Firm Performance by Disruptive, Pragmatic and Achievable Brand Strategy Type de document : Livre Auteurs : Keith GLANFIELD, Auteur Editeur : ROUTLEDGE. TAYLOR & FRANCIS GROUP Année de publication : 2018 Importance : 230 p. ISBN/ISSN/EAN : 978-1-138-06430-0 Prix : 45 EUR Langues : Anglais (eng) Mots-clés : Management DISTRIBUTION ; IMAGE DE MARQUE ; MARKETING ACHAT Index. décimale : 121.91 IMAGE DE MARQUE Résumé : This radical new textbook combines best practice, research and theory to teach how to accelerate a firm's branding performance, without disrupting and derailing day-to-day business. It demonstrates how to make practical "best-fit" changes to a firm's branding by implementing commercially feasible branding activity to achieve commercial results. Structured around a brand transformation template, Brand Transformation demonstrates how to make pragmatic changes to branding by implementing improvements to six critical Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=535208

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• Brand Transformation: Transforming Firm Performance by Disruptive, Pragmatic and Achievable Brand Strategy / Keith GLANFIELD / ROUTLEDGE. TAYLOR & FRANCIS GROUP (2018)  

Exemplaires(2)

Code-barres	Cote	Support	Localisation	Section	Disponibilité
059075	658.827 GLA	Livre	Library Campus de Reims	Salle de lecture	Exclu du prêt
J6799	121.91 GLA	Livre	Library Campus de Rouen	Salle de lecture	Exclu du prêt

Brand Transformation: Transforming Firm Performance by Disruptive, Pragmatic and Achievable Brand Strategy / Keith GLANFIELD / ROUTLEDGE. TAYLOR & FRANCIS GROUP (2018)  

Titre : Brand Transformation: Transforming Firm Performance by Disruptive, Pragmatic and Achievable Brand Strategy Type de document : e-book Auteurs : Keith GLANFIELD, Auteur Editeur : ROUTLEDGE. TAYLOR & FRANCIS GROUP Année de publication : 2018 Importance : 230 p. Langues : Anglais (eng) Mots-clés : Management DISTRIBUTION ; IMAGE DE MARQUE ; MARKETING ACHAT Résumé : This radical new textbook combines best practice, research and theory to teach how to accelerate a firm's branding performance, without disrupting and derailing day-to-day business. It demonstrates how to make practical "best-fit" changes to a firm's branding by implementing commercially feasible branding activity to achieve commercial results. Structured around a brand transformation template, Brand Transformation demonstrates how to make pragmatic changes to branding by implementing improvements to six critical Nombre d'accès : Illimité En ligne : https://neoma-bs.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=535209

Autre format

• Brand Transformation / Keith GLANFIELD / ROUTLEDGE. TAYLOR & FRANCIS GROUP (2018)