The pandemic crisis and the lockdowns all over the world have pushed amazon’s international sales, confirming its position as leader. How can this company continue to be innovative in the e-commerce industry? What should be done by the r&d department to keep the leader position? / Sarah AIT BELLA / 2021

Titre : The pandemic crisis and the lockdowns all over the world have pushed amazon’s international sales, confirming its position as leader. How can this company continue to be innovative in the e-commerce industry? What should be done by the r&d department to keep the leader position? Type de document : Mémoire Auteurs : Sarah AIT BELLA, Auteur Année de publication : 2021 Importance : 24 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Entreprise AMAZON Management COMMERCE ELECTRONIQUE ; INNOVATION TECHNOLOGIQUE ; RECHERCHE ET DEVELOPPEMENT ; CHAINE LOGISTIQUE Résumé : This thesis analyses the pandemic impact on the e-commerce industry to identify the new trends of the sector. Specifically, a survey was done to analyse customer preferences, habits, and their change during the pandemic in the French market. Public reports were used to also assess people buying frequencies and distribution channels preferences and how they will be impacted after the pandemic in the European market. Amazon is one of the online retailers whose business has benefited the most from the COVID - 19 pandemic. The lockdowns all over the world have pushed Amazon’s international sales, confirming its position as leader. Starting from this theme, the thesis shows which strategies the company should develop to continue to be an innovative company and to keep its leadership position and increase its power on the market. These strategies are related mainly to the packaging systems, flexible supply chain, and the implementation of an omni-channel e-commerce model. Programme : MSc Global Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=536413