How do social media and fitness influencers positively impact our attitude towards sport, during the COVID-19 pandemic? / Alexane BAILLIF / 2021

Titre : How do social media and fitness influencers positively impact our attitude towards sport, during the COVID-19 pandemic? Type de document : Mémoire Auteurs : Alexane BAILLIF, Auteur Année de publication : 2021 Importance : 28 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management CHANGEMENT SOCIAL ; MANAGEMENT TECHNOLOGIQUE ; SPORT ; INTERNET Résumé : This paper focuses on how social networks and fitness influencers have impacted French people's sports practice during this Covid-19 period. A quantitative study conducted with a Qualtrics survey, on a population of 1029 people: 86,8% of women, 13% of men, and 0,2% of non-binary people, allow us to validate some hypotheses. First, we observe that there is a correlation between following fitness influencers and practicing physical activity. People who follow fitness influencers or gym accounts exercised more than those who don't. Moreover, the more people consumed content on social networks, the more it motivated them to practice a physical activity. Nevertheless, we could observe that if this correlation is significant for women, it is not for men,and that a high number of followed accounts is not a determinant of an increased practice. Overall, we can see that the use of social media in the health and fitness industry can have a positive impact on people’s perspectives and their willingness to keep an active lifestyle. Programme : PGE-Rouen Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538113