The "purpose": opportunity or threat ? / Julie BAUMANN / 2021

Titre : The "purpose": opportunity or threat ? Type de document : Mémoire Auteurs : Julie BAUMANN, Auteur Année de publication : 2021 Importance : 35 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management ENTREPRISE ; ENVIRONNEMENT ; OBJECTIF Résumé : In May 2019 has been released the Loi PACTE which, according to the President E. Macron, aims at “reconciling the French with the company”. Indeed, this law has the ambition to remove obstacles to business growth and put the business back at the centre of society.With the modification of the French Code civil articles 1833 and 1835, companies are given the possibility to add a purpose to their status, and to become mission companies. In this paper, we will therefore look into this new tool and see the opportunities it can bring to companies, as it helps them improve their performance and innovating capacities, can protect them from unwanted takeovers and integrate stakeholders into the development strategy for the best of the company. Then we will also ask the question the other way round and see if this is not a threat, as companies could grab this tool just as another marketing tool and use it for communication unsupported by actions. It could harm them strongly and even be a threat to society if the logic is pushed to the end and companies become mission companies but cannot efficiently deal with it. Eventually, it should be fairly asked why the legislators needed to release a law allowing companies to do this, as if they needed to prove their legitimacy and the reason for their existence to stakeholders. It seems indeed that companies, especially big ones, are being called into question and lose the interest of their stakeholders, that they must catch back. Companies are supposed to be at the core of our everyday lives, and the purpose can serve them as a compass to put stakeholders back at the core of their strategy. This all helps to reconsider the company as something else than just a slot machine, as a complex entity composed of human-beings and with a tangible impact on society and the environment. Nowadays, irresponsibility and excessiveness damage the economy, society, and resources, and the purpose should be welcomed by companies as an internal strategic exercise demanding a regular investment and concrete actions. Programme : PGE-Reims Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538145