To what extent do consumers trust food products from local short circuits? / Camille PRULIERE / 2021

Titre : To what extent do consumers trust food products from local short circuits? Type de document : Mémoire Auteurs : Camille PRULIERE, Auteur Année de publication : 2021 Importance : 29 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management AGROALIMENTAIRE SECTEUR ; ALIMENTATION ; CONFIANCE ; CONSOMMATEUR ; CANAL DE DISTRIBUTION Résumé : After the sanitary scandals that have taken place in the last few years, people's trust in food products has been strongly affected. When the popularity of supermarkets tends to decrease, we are witnessing a development of people's interest in products from short local circuits. To what extent do people trust products from local short circuits? This quantitative study was conducted to answer this concern and to try to explain factors that may influence people’s trust. A Qualtrics was made, and 277 volunteers participated in the survey. To test the hypothesis, descriptive statistics and One-Way ANOVA were conducted. The results of this study point out that the trust given to local short circuits is very strong, it is definitely the retail circuit in which people trust the most. Trust has three components: credibility, integrity and caring. It is in the credibility of the products that people have the most trust, that is to say the guarantee of quality and the reduction of sanitary risks. After conducting this research, we understand that neither the size of the city of habitation nor the frequency of consumption influence people’s trust. Indeed, regardless of whether people live in rural or urban areas, they trust food products from short local circuits. Regarding the frequency of consumption, this does not influence the trust of consumers. Besides, it is the people who never consume food products from local short circuits who have the most trust in these circuits. Finally, only the integrity of the consumers towards the producers in short circuits depends on the frequency of consumption. People who consume products regularly tend to have more trust in the honesty and transparency of producers than those who rarely consume them. Programme : PGE-Reims Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538263