How Video on Demand platforms are reshaping the audiovisual consumption? / Geoffrey DURAND / 2021

Titre : How Video on Demand platforms are reshaping the audiovisual consumption? Type de document : Mémoire Auteurs : Geoffrey DURAND, Auteur Année de publication : 2021 Importance : 27 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management AUDIOVISUEL ; COMPORTEMENT DU CONSOMMATEUR Résumé : Since a few years now, the advent of connected devices, internet 2.0 and platforms have allowed Video-on-Demand services to take a leading role in our societies. These services have changed the audiovisual landscape and offer new ways of accessing and watching audiovisual content with a much more flexible and convenient experience. The explosion of these video-on-demand platforms has put an end to the golden age of television and is pushing users to adopt new ways of consuming audiovisual content. The shift to a more autonomous mode of consumption in the face of an abundance of audiovisual content raises the following question: How Video on Demand platforms are reshaping the audiovisual consumption? In order to complete the previous studies, a quantitative study has been conducted. The result is that watching content more often on Video on Demand platforms than on TV influences our emotional engagement in our programmes and reinforces the feeling of frustration when all the episodes of a programme are not available. Thus, platforms change the way we consume and increase our expectations regarding audiovisual content. These results have implications for companies that need to understand the new consumer expectations in order to continue to exist in this changing industry. Programme : PGE-Rouen Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538293