How and why does indecisiveness significantly affect consumer decision-making? / Hilary GEN / 2021

Titre : How and why does indecisiveness significantly affect consumer decision-making? Type de document : Mémoire Auteurs : Hilary GEN, Auteur Année de publication : 2021 Importance : 29 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management COMPORTEMENT DU CONSOMMATEUR ; EMOTION ; INTELLIGENCE EMOTIONNELLE ; MARKETING STRATEGIQUE Résumé : Adults make about 35,000 decisions per day, according to a study conducted by Lightspeed Research (2020) on artificial intelligence. Deciding and judging are some of the most fundamental activities in our lives: we constantly have to make decisions (what apartment, career, schools, foods, suppliers…?). But sometimes people appears like indecisive during decision making process. This seminar is dedicated to the subject of their indecisiveness and it wil help people concerned to be able to understand the factors underlying their trouble to make decision. For marketers, indecisive people will better understand and so, include more this emotional aspect to their selling process strategy. Programme : PGE-Rouen Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538360