How the rise of startups have shaken up the codes of the food industry and how are we going back to a more traditional way of consumption? / Mathilde LEGAUT / 2021

Titre : How the rise of startups have shaken up the codes of the food industry and how are we going back to a more traditional way of consumption? Type de document : Mémoire Auteurs : Mathilde LEGAUT, Auteur Année de publication : 2021 Importance : 27 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management ECOLOGIE ; START-UP ; INNOVATION ; COMPORTEMENT DU CONSOMMATEUR ; AGROALIMENTAIRE SECTEUR Résumé : This thesis aims to analyze and understand the different emerging food trends in France, and what are the challenges for companies, but also to show the influence of startups on these behavioral changes. This thesis will focus on the new consumption habits (bulk, local, organic, zero waste, etc.) that have emerged as a result of environmental awareness and have been taken over by numerous startups. Leaders in this movement, startups are leading the way and pushing large companies to follow the movement, which is not always easy. So the problematic of this thesis is about : How the rise of startups have shaken up the codes of the food industry and how are we going back to a more traditional way of consumption ? Programme : PGE-Rouen Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538468