Are consumers ready to give up packaging? / Charlotte LENOIR / 2021

Titre : Are consumers ready to give up packaging? Type de document : Mémoire Auteurs : Charlotte LENOIR, Auteur Année de publication : 2021 Importance : 27 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management EMBALLAGE ; AGROALIMENTAIRE SECTEUR ; CONSOMMATEUR Résumé : The environmental emergency leads us to rethink our consumption and the reduction of packaging waste seems to be an effective way to achieve this. This seminar paper aims to understand if consumers are ready to remove packaging from their daily lives. A qualitative study was conducted in order to obtain insights that would help answering this question. This study allowed us to verify the hypotheses put forward in the literary review by showing that consumers were still too attached to packaging for its marketing functions and that they expressed a certain reluctance towards the bulk system. Solutions were then proposed in the managerial recommendations to overcome the barriers of bulk. It seems that the effort must come from the brands by settling on the bulk market. The objective is to propose diversified and attractive products in which the consumer would have entire trust. This would help to improve the image of bulk which is sometimes contested. Finally, it is also a question of rethinking the bulk system in order to address the lack of convenience and information pointed out by consumers. Programme : PGE-Rouen Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538469