How do CSR labels on FMCG packaging influence consumer perception? / Alan LOBO / 2021

Titre : How do CSR labels on FMCG packaging influence consumer perception? Type de document : Mémoire Auteurs : Alan LOBO, Auteur Année de publication : 2021 Importance : 35 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management COMPORTEMENT DU CONSOMMATEUR ; CONSOMMATEUR ; EMBALLAGE ; RESPONSABILITE SOCIALE DE L'ENTREPRISE Résumé : In today's society, societal issues are becoming increasingly important. Today, more than ever, consumers pay particular attention to their consumption, to the products they buy and especially to the direct and indirect consequences of their purchases. Whether it is for health reasons, for the environment or for working conditions, consumers are becoming aware that their purchase can have an impact and consequences. Given the growing importance of these issues, brands and marketers have been multiplying the labels and mentions on consumer product packaging lately. These initiatives are often part of a more global corporate policy called "corporate social responsibility" (CSR). A qualitative study was therefore conducted to try to understand how consumers perceive these different CSR elements on the packaging. It seems that these mentions reassure consumers and generate a positive effect of quality on the product. On the other hand, the multiplication of these labels seems to have an impact on the perception of the product's price and may tend to scare consumers away from conventional references. Programme : PGE-Rouen Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538471