The impacts of the representation of ethnic minorities on advertising campaigns / Christelle MUDIBU / 2021

Titre : The impacts of the representation of ethnic minorities on advertising campaigns Type de document : Mémoire Auteurs : Christelle MUDIBU, Auteur Année de publication : 2021 Importance : 20 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management PUBLICITE AUDIOVISUELLE ; MINORITE Résumé : The subject of representation of ethnic minorities is a hot topic, especially in France, as there is a ban on any data regarding race (INSEE, 2020). As France sees itself as one indivisible nation, it does not allow to make any differences between individuals (French Constitution, 1958). Yet, French institutes of statistics is regularly conducting surveys that highlights discriminations that face ethnic minorities in their day-to-day life (Défenseur des droits, 2020). Few studies have explored the lack of representation of ethnic minorities, especially in the advertising field. Hence why, the purpose of this seminar paper is to gather data on the subject through already existing articles and also through answers collected from French people themselves, about whether or not they feel the advertising industry is accurately representing ethnic minorities. My hope is to bring more light to the issue of diversity in the advertising industry and its impacts both on brands and on the ethnic minorities at stake. Programme : PGE-Rouen Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538481