Mobile application for physical activities during the covid 19 crisis / Maude OLLIVIER / 2021

Titre : Mobile application for physical activities during the covid 19 crisis Type de document : Mémoire Auteurs : Maude OLLIVIER, Auteur Année de publication : 2021 Importance : 43 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management SPORT ; APPLICATION MOBILE ; CRISE ECONOMIQUE Résumé : The advent of technology in our daily lives and the digitalization of all systems are the essence of the digital marketing challenges we face. It is increasingly a question of knowing how to handle technological tools as precisely as possible to optimize the accuracy of commercial targets, to understand the consumer and to get as close as possible to them. The current global pandemic reinforces this need for continuous connectivity and optimal management of our IT systems, if only for the massive adoption of teleworking. In this context, our study aims to investigate the use of mobile applications in the context of physical and sports activities. In this sense, we tried to answer the following research question: How can mobile applications be a tool to promote physical activity or sport, especially since the Covid-19 crisis? To achieve this, we carried out a literary research study as well as a quantitative study by means of a questionnaire. Finally, we analyzed the results found and drew conclusions to this work. Programme : PGE-Rouen Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538483