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Auteur Agathe VISSAC |
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How could a company take advantage from the interaction adolescent-parent in the purchase decision making for school supplies ? / Agathe VISSAC / 2021
Titre : How could a company take advantage from the interaction adolescent-parent in the purchase decision making for school supplies ? Type de document : Mémoire Auteurs : Agathe VISSAC, Auteur Année de publication : 2021 Importance : 22 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
COMPORTEMENT DU CONSOMMATEUR ; MARKETING ACHATRésumé : As the children, adolescents are influencers during the first informational steps of pre-purchase and they have a key role of having the last word about the evaluation in case of disagreement. Then, they are at least as involved as adults during the product choice and purchase throughout the several schemes of interactive decision-making. In the case of high emotional value products, the adolescent becomes decision maker in most of the cases. Companies have to be aware of the various and different selection criteria that both have in order to take them into account. Concerning the postpurchase evaluation, it remains in the hand of the adolescents as they are the users. Programme : PGE-Rouen Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538496
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